Facebook, Twitter, and Tik Tok, arguably the biggest three social media companies, have all pulled out of the South by Southwest (SXSW) festival. Much like the Global Developers Conference (GDC) before it, the festival is struggling to keep attendees as the entire world is gripped by fear and paranoia surrounding the coronavirus. Twitter was one of the first companies to announce it would not be attending SXSW, according to Variety. Facebook didn’t wait long to parrot the decision.
“Due to concerns related to coronavirus, our company and employees will not be participating in SXSW this year.”
The social media giant had planned to send at least 12 of its higher-ups to the SXSW in order to appear on panels and give talks at the annual film, music, and technology festival. The festival takes place from March 13 to March 22 and the tech giants are simply not feeling as though the coronavirus pandemic will be tamped down in the next 10 days.