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In Canada and the U.S., F1 has gone from niche motorsport to mainstream obsession in just a few years. It’s a shift driven by a new wave of fans who are remaking the sport’s social media landscape and driving the call for representation.
In Canada and the U.S., F1 has gone from niche motorsport to mainstream obsession in just a few years. It’s a shift driven by a new wave of fans who are remaking the sport’s social media landscape and driving the call for representation.