L.A. Olympics to sell naming rights to some venues in game-changing deal for 2028

In a January 13, 2016 photo, the peristyle of the Los Angeles Memorial Coliseum is shown.

Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee’s long-sacrosanct policy of keeping brand names off its arenas and stadiums.

CBC | World News

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