Gilgeous-Alexander’s NBA crown could spark Canada basketball’s next boom

Canadian professional basketball player Shai Gilgeous-Alexander of the Oklahoma City Thunder is defended by Andrew Nembhard of the Indiana Pacers during the second quarter in Game 7 of the  NBA Finals on June 22, 2025 in Oklahoma.

Michael Naraine, an associate professor of sport management at Brock University in St. Catharines, Ont., said Shai Gilgeous-Alexander’s championship season, and the NBA Finals performances of three other Canadians have created a unique opportunity for Canada Basketball.

CBC | Sports News

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