Facebook Launches Messenger Kids

messenger kids fb facebook

Facebook is launching a chat app for children under 13. The social media giant is now officially opening up to children. The free app, essentially an enhanced, kid-friendly version of Facebook’s Messenger, hopes to cater to both parents and children. Messenger Kids is meant to be a combination of child-friendly features, safety, and parental control. Facebook’s Product Management Director, Loren Cheng, announced this in a blog post published today.

According to Cheng, the app was developed in cooperation with experts. Organizations such as National PTA and Blue Star Families were consulted, as well as expert advisers in the areas of child development. Messenger Kids is meant to fill a blatant market hole. According to Tech Crunch, the app is designed to “neutralize child predator threats that plague youth-focused competitors like Snapchat.”

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