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Arguably, the hottest feud heading into WWE No Mercy is John Cena vs. Roman Reigns. Although the two men have yet to come to blows, they haven’t been pulling their punches on the microphone. A lot of tension has developed between Cena and Reigns rather quickly because they are talking about some of the biggest issues surrounding the WWE product today. Cena vs. Reigns is already a very important rivalry for WWE.
In many situations when WWE officials place two top babyfaces against one another, the winner does not really matter. However, Cena and Reigns have been talking such a big game that the winner of their match at WWE No Mercy is actually important. On paper, Roman Reigns is the one who needs the win to prove to Cena and the WWE Universe that he’s better than Cena and is the rightful guy to take the ball in WWE.